Maia Bloomfield Cucchiara, Ph.D.

Maia Bloomfield Cucchiara, Ph.D.

Associate Professor
Policy, Organizational, & Leadership Studies

446 Ritter Hall
1301 Cecil B. Moore Ave.
Ritter Hall, College of Education
Philadelphia, PA 19122
phone/fax: (215) 204-8184 / (215) 204-2743

  • Ph.D., University of Pennsylvania (Education and Sociology)
  • M.A., Teachers College, Columbia University
  • B.A., Carleton College
Areas of Professional Interest

sociology of education, education policy, urban education, families and schools, equity and access, qualitative research

Recent Scholarship


Marketing Schools; Marketing CitiesCucchiara, Maia Bloomfield. (2013). Marketing Schools, Marketing Cities : Who Wins and Who Loses When Schools Become Urban Amenities. University of Chicago Press. <>.

Winner of the American Sociological Association's Pierre Bourdieu Award for the Best Book in the Sociology of Education (2014)


Selected Publications

Cucchiara, M. (10/15/13).  “Cities are trying to fix their schools by luring the middle class: It won’t work.” The Atlantic. [this should link to the article:]

Posey-Maddox, L., Kimelberg, S., and Cucchiara, M.  (in press). "Middle-Class Parents and Urban Public Schools: Current Research and Future Directions." Sociology Compass.

Cucchiara, M., and Horvat, E. (in press). “Choosing selves: The salience of parental identity in the school choice process.”  Journal of Education Policy.

Cucchiara, M.  (2013).  “’Are we doing damage?’  Choosing an urban public school in an era of parental anxiety.”  Anthropology and Education Quarterly.

Cucchiara, M., Gold, E., and Simon, E.  (2011) “Contracts, choice, and customer service:  Marketization and public engagement in education.”  Teachers College Record, 113 (11).

Cucchiara, M. and Horvat, E.  (2009).  “Perils and promises:  Middle-class parental involvement in urban public schools.”  American Educational Research Journal, 46 (4):  974-1004.